What it is?
We design the systems that turn product usage into growth. This includes onboarding flows, engagement loops, lifecycle triggers, and analytics that help users activate, convert, and expand naturally.
What We Typically Do
We work closely with product and growth teams to understand how users experience the product and where opportunities exist to improve activation and engagement.
This usually involves redesigning onboarding experiences, introducing activation triggers, structuring engagement loops, and aligning lifecycle systems with real product behavior.
The goal is to make the product itself a primary driver of acquisition, retention, and revenue.
What's included
PLG strategy
Onboarding flow design
Activation systems
Product analytics setup
Engagement loops
Lifecycle triggers
Who it's for?
SaaS platforms
Freemium models
Subscription products
Product-driven companies
The systems that turn product usage into acquisition, activation, and revenue.
Mostly — especially self-serve products.
After product-market fit, when scaling user growth.
Better activation, higher retention, and more upgrades.
Yes, closely.