Overview
FastFeatTalent is a talent marketplace connecting brands with nano and micro influencers. I worked directly on building the product foundation, defining the growth architecture, and scaling the platform to over 10,000 monthly active users.
Problem
FastFeatTalent had a strong concept — simplifying influencer collaborations — but lacked:
Clear product structure and positioning
Defined user acquisition engine
Conversion-driven onboarding flow
Scalable growth framework
Data visibility into activation and retention
The platform needed both product clarity and a repeatable growth system.
Challenge
Two-sided marketplaces are complex. Growth isn’t just about traffic — it’s about:
Balancing supply (influencers) and demand (brands)
Activating users quickly
Reducing friction in campaign setup
Building trust signals early
Without strong onboarding and lifecycle logic, user drop-off was high.
What I've Built
1️⃣ Product Foundation
Defined core user flows (brand → campaign → match → collaboration)
Structured onboarding for both sides of the marketplace
Simplified value proposition and platform messaging
Improved UX for campaign creation and influencer discovery
2️⃣ Growth Framework
Designed acquisition strategy across paid and organic channels
Built lifecycle email flows (activation, re-engagement, retention)
Implemented tracking and analytics infrastructure
Created experimentation roadmap for weekly iteration
3️⃣ Conversion Optimization
Refined landing pages around ICP segments
Improved onboarding activation triggers
Built retention loops to encourage repeat campaigns
Results
Scaled to 10,000+ Monthly Active Users
Increased activation rate through structured onboarding
Built a repeatable acquisition engine instead of one-off campaigns
Created performance visibility across the full funnel