What it is?
We improve how users move through your funnel — from first touch to activation and conversion. By removing friction and improving the experience, companies increase revenue without increasing acquisition spend.
What We Typically Do
We analyze the full user journey to understand where drop-offs happen and where opportunities exist. This includes studying acquisition flows, onboarding experiences, activation triggers, and conversion paths.
We then redesign key parts of the funnel to make it easier for users to move forward — whether that means improving onboarding, simplifying conversion steps, or introducing structured experimentation.
The focus is on improving performance across the funnel using real user behavior and data.
What's included
Funnel analysis
Onboarding optimization
Activation improvements
Conversion rate optimization (CRO)
User journey mapping
Experimentation frameworks
Who it's for?
SaaS companies with traffic but low conversion
Teams scaling acquisition
Products with onboarding drop-off issues
Companies looking to improve activation rates
Both. We optimize the entire journey.
When traffic exists but conversions aren’t where they should be.
Yes. Testing is a core part of this work.
Higher activation rates, better conversions, and improved user experience.
Best suited for companies already acquiring users.