Oubai Adam Hendi
Over the years, I’ve had the opportunity to work with a mix of enterprise organizations, high-growth startups, and emerging AI platforms. My experience includes supporting initiatives connected to companies such as Publicis Sapient, ADM, SRMG, Verizon, imagine.io, and a range of SaaS and product-led businesses, along with building and scaling my own ventures like twigBIG and elev8. Across these engagements, I’ve focused on improving conversion performance, designing growth and RevOps systems, and helping teams implement AI-driven capabilities that support measurable business outcomes.
I specialize in designing growth and revenue systems for companies ready to scale. My work spans SaaS platforms, AI products, and enterprise environments — focusing on product optimization, RevOps architecture, and AI-driven capabilities that support long-term performance.
I partner closely with leadership teams to identify opportunities, implement structured systems, and drive measurable impact across activation, retention, and revenue.
Recognized as a leadership council member at FastCo, NSBA, IEEE, and Forbes Council member. I'm also a judge, mentor, and speaker, guiding founders and operators on AI adoption, growth engineering, and go-to-market innovation.
