Problem
twigBIG was building an AI-driven commerce experience but needed to validate demand, drive user adoption, and create a scalable growth foundation. The platform required structured onboarding, personalization capabilities, and a system that could support both users and brand partnerships.
Challenge
The main challenge was scaling from an early-stage product to a platform with real traction. This required building growth loops, structuring user acquisition, and developing intelligent content and personalization systems that could keep users engaged while supporting brand integrations. At the same time, the product needed a strong operational backbone to handle growth without friction.
Results
Scaled to 250K+ users
- 60+ B2B Partnerships
Built AI-powered personalization and content engine
Supported partnerships with 60+ brands
Created the foundation for a scalable AI commerce ecosystem