Problem
Verizon Business needed to improve the performance of key digital experiences tied to acquisition and conversion. While traffic existed, the journey from entry to action lacked alignment across product, funnel structure, and supporting systems.
Challenge
The challenge was optimizing conversion without disrupting enterprise processes. This required aligning funnel flows, improving user pathways, and supporting internal teams with data-driven insights and workflow improvements that could operate at scale.
Results
Improved platform conversion performance by ~30%
Optimized funnel structure and user journey alignment
Introduced AI-supported workflows to support performance and efficiency
Strengthened the connection between product experience and revenue outcomes